Sheena Lyonnais

writer. DIGITAL MARKETER. Curious Lady.


Hi, I’m Sheena. I am a writer, marketer, yoga teacher, and renaissance woman. By day, I lead a small team in content management and digital strategy where we specialize in on-page optimization, SEO, CRO and performance for 5+ brands. As a curious lady, interviewing people, learning new things, and immersing myself in my interests are some of my favourite things. A former journalist, you can still find my words regularly on the Adobe Blog, where I pen a series on women in UX. Previously, my work was published in VICExoJaneTHIS MagazineHuffington Post, The Next Web and various other publications. I was the managing editor of Yonge Street Media and co-ran a then-popular local website called Toronto Music Scene.

By night, I am a child of the moon, embracing my passions for yoga, tarot, and writing. I am a certified yoga teacher and pride myself in guiding classes that are body positive and inclusive. I’m a crystal-wearing tarot reader who often smells of juniper berry, grapefruit and black spruce, three of my favourite essential oils. I am obsessed with dogs and hope to have a whole pack someday. For more info on my yoga and other eccentricities, visit

My greatest strength is my energy. My greatest weakness is a perfectly cubed piece of Swiss cheese.

Image of a trendy desk with inspirational quote, laptop, flowers and notebooks


Digital Strategy

  • Content management
  • On-page optimization
  • Strategy & implementation
  • Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)


  • Blog articles and features
  • Web content, copy, landing pages and product
  • Press releases, copywriting, ghostwriting, newsletters and marketing collateral
  • White papers & case studies


  • 12+ years interviewing and reporting
  • UoT post grad certificate in Digital Strategy and Communications Management
  • B2B + B2C + H2H


  • WordPress, Joomla, Wagtail & other CMS
  • Adobe Photoshop, Illustrator & InDesign
  • Microsoft Office
  • Intermediate front end HTML, basic CSS

Project Management

  • Excellent liaison between developers, designers, marketers and stakeholders
  • Agile/Scrum methodologies
  • On budget, on time
  • Spreadsheet junkie

User Experience

  • Advocate for human-centred design
  • Driven by user research
  • Empathetic and professional
  • Accessibility (AODA/WCAG) compliant
  • PageSpeed Performance Optimization