SHEENA LYONNAIS

DIGITAL STRATEGIST / SEO & AEO LEADER /  FORMER TECH JOURNALIST

The future of search belongs to those who can connect data, storytelling and AI in ways that feel more natural and human.

As a former tech journalist turned digital marketing leader, I love that the rules of AEO and GEO are still being written—and that the most exciting innovations are yet to come.

It’s never been a more exciting time to work in web. The technology will keep changing, but my purpose remains the same: to lead teams that create meaningful content and experiences, and to make it effortless for audiences to find them.