Sheena Lyonnais

writer. DIGITAL MARKETER. Curious Lady.


Hi, I’m Sheena

I am a writer, a dreamer, a yogi and a renaissance woman.

My background is in journalism, but these days I work more in content marketing and digital strategy. As a curious lady, interviewing people, learning new things, being a perpetual student, and immersing myself in research are some of my favourite things. You can find my words regularly on the Adobe Blog, where I cover the intersection of psychology and UX design. I’ve been published in VICExoJaneTHIS MagazineHuffington Post, The Next Web and various other publications. Previously, I was the managing editor of Yonge Street Media and co-ran a popular local website called Toronto Music Scene.

I am also a certified yoga teacher. My classes are body positive and inclusive, which I am super proud of and passionate about. I’m a crystal-wearing tarot reader who often smells of juniper berry, grapefruit and black spruce, three of my favourite essential oils. I blog about this stuff at Inner Empress Yoga, which is where you can find my yoga teaching schedule and book a reading.

My greatest strength is my energy.

My greatest weakness is a perfectly cubed piece of Swiss cheese.

Image of a trendy desk with inspirational quote, laptop, flowers and notebooks


Digital Strategy

  • Content writing
  • On-page optimization
  • Strategy & implementation
  • Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)


  • Blog articles and features
  • Web content, copy, landing pages and product
  • Press releases, copywriting, ghostwriting, newsletters and marketing collateral
  • White papers & case studies


  • 12+ years interviewing and reporting
  • UoT post grad certificate in Digital Strategy and Communications Management
  • B2B + B2C + H2H


  • WordPress, Joomla, Wagtail & other CMS
  • Adobe Photoshop, Illustrator & InDesign
  • Microsoft Office
  • Intermediate front end HTML, basic CSS

Project Management

  • Excellent liaison between developers, designers, marketers and stakeholders
  • Agile/Scrum methodologies
  • On budget, on time
  • Spreadsheet junkie

User Experience

  • Advocate for human-centred design
  • Driven by user research
  • Empathetic and professional
  • Sprint/agile methodologies