writer. DIGITAL MARKETER. Curious Lady.

Hi, I’m Sheena. I am a writer, marketer, yoga teacher, and renaissance woman. By day, I lead a small team in content management and digital strategy where we specialize in on-page optimization, SEO, CRO and performance for 5+ brands. As a curious lady, interviewing people, learning new things, and immersing myself in my interests are some of my favourite things. A former journalist, you can still find my words regularly on the Adobe Blog, where I pen a series on women in UX. Previously, my work was published in VICE, xoJane, THIS Magazine, Huffington Post, The Next Web and various other publications. I was the managing editor of Yonge Street Media and co-ran a then-popular local website called Toronto Music Scene.

By night, I am a child of the moon, embracing my passions for yoga, tarot, and writing. I am a certified yoga teacher and pride myself in guiding classes that are body positive and inclusive. I’m a crystal-wearing tarot reader who often smells of juniper berry, grapefruit and black spruce, three of my favourite essential oils. I am obsessed with dogs and hope to have a whole pack someday. For more info on my yoga and other eccentricities, visit sheenaleeyoga.com.

My greatest strength is my energy. My greatest weakness is a perfectly cubed piece of Swiss cheese.